Job Description: Digital Marketing Executive

Location: Vashi, Navi Mumbai
Experience: 2–3 Years
Employment Type: Full-Time

About the Role

We are seeking a talented and driven Digital Marketing Executive to join our team in Vashi. The ideal candidate should have hands-on experience in managing digital campaigns, content creation, analytics, and performance marketing. You will be responsible for executing digital strategies that increase brand awareness, drive traffic, and generate leads.

Key Responsibilities

Plan and execute digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
Manage and optimize SEO/SEM strategies to improve organic rankings and website performance.
Monitor campaign performance, analyze metrics, and generate detailed reports.
Create engaging content for website, social media, email campaigns, and blogs.
Maintain and grow social media accounts through regular posting and audience engagement.
Conduct competitor research and market analysis to support marketing strategies.
Coordinate with designers and content teams for creatives and promotional materials.
Assist in lead generation activities and track conversions through CRM tools.
Stay updated with the latest digital marketing trends, tools, and technologies.

Required Skills & Qualifications

Bachelor’s degree in Marketing, Mass Media, Communication, or related field.
2–3 years of proven experience in digital marketing.
Strong knowledge of Google Analytics, Google Ads, Meta Business Suite, SEO tools (Ahrefs, SEMrush, Moz), and email marketing platforms.
Experience in running paid ads campaigns and budgeting.
Excellent understanding of social media platforms and content strategies.
Strong analytical and reporting skills.
Good communication, creativity, and time-management skills.

Preferred Skills

Basic knowledge of graphic design tools (Canva, Photoshop) is an advantage.
Experience with CRM and marketing automation tools.
Knowledge of HTML/CSS (optional but preferred).

What We Offer

Competitive salary based on experience.
Opportunity to work with a dynamic and growing team.
Professional growth and skill development opportunities.
Friendly and collaborative work culture.

Digital Marketing Executive