Job Description: Digital Marketing Executive

Location: Vashi, Navi Mumbai
Experience: 2–3 Years
Employment Type: Full-Time

About the Role

We are seeking a talented and driven Digital Marketing Executive to join our team in Vashi. The ideal candidate should have hands-on experience in managing digital campaigns, content creation, analytics, and performance marketing. You will be responsible for executing digital strategies that increase brand awareness, drive traffic, and generate leads.

Key Responsibilities

• Plan and execute digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.

• Manage and optimize SEO/SEM strategies to improve organic rankings and website performance.

• Monitor campaign performance, analyze metrics, and generate detailed reports.

• Create engaging content for website, social media, email campaigns, and blogs.

• Maintain and grow social media accounts through regular posting and audience engagement.

• Conduct competitor research and market analysis to support marketing strategies.

• Coordinate with designers and content teams for creatives and promotional materials.

• Assist in lead generation activities and track conversions through CRM tools.

• Stay updated with the latest digital marketing trends, tools, and technologies.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Mass Media, Communication, or related field.

• 2–3 years of proven experience in digital marketing.

• Strong knowledge of Google Analytics, Google Ads, Meta Business Suite, SEO tools (Ahrefs, SEMrush, Moz), and email marketing platforms.

• Experience in running paid ads campaigns and budgeting.

• Excellent understanding of social media platforms and content strategies.

• Strong analytical and reporting skills.

• Good communication, creativity, and time-management skills.

Preferred Skills

• Basic knowledge of graphic design tools (Canva, Photoshop) is an advantage.

• Experience with CRM and marketing automation tools.

• Knowledge of HTML/CSS (optional but preferred).

What We Offer

• Competitive salary based on experience.

• Opportunity to work with a dynamic and growing team.

• Professional growth and skill development opportunities.

• Friendly and collaborative work culture.